SEO Data Glossary
Clear definitions of key SEO, analytics, and Digital Karma terms.
| Term | Definition | Category |
|---|---|---|
| Affiliate Marketing | Earning a commission by referring visitors to another company's product or service. | Monetization |
| AI Bot Visit | A visit from an AI crawler or bot (e.g. GPTBot, PerplexityBot, ClaudeBot) rather than a human or search-indexing bot. | AI & Bots |
| Amazonbot | Amazon's own web crawler, used to improve Alexa and other Amazon products -- not simply traffic that happens to run on AWS infrastructure. | AI & Bots |
| anthropic-ai | An earlier Anthropic crawler identifier that predates and now coexists with ClaudeBot. | AI & Bots |
| Average Position | The average ranking position of your pages in search results for a given query or page. | SEO Metrics |
| Backlink | A hyperlink from one website pointing to a page on another website. | SEO Metrics |
| Bytespider | ByteDance's (TikTok's parent company) web crawler, used for content discovery and AI training data collection. | AI & Bots |
| Canonical URL | The single, preferred URL a search engine should index when multiple URLs show the same or similar content. | Technical SEO |
| CCBot | The crawler behind Common Crawl, an open, freely downloadable web archive used as training data by many AI labs and researchers. | AI & Bots |
| ChatGPT-User | OpenAI's on-demand fetcher, triggered when a live ChatGPT user asks the assistant to open or read a specific page -- not a bulk crawler. | AI & Bots |
| ClaudeBot | Anthropic's web crawler, used to gather data referenced by Claude models. | AI & Bots |
| Clicks | The number of times a user clicks through to your site from a search result. | SEO Metrics |
| cohere-ai | Cohere's web crawler, used to gather data for its language models. | AI & Bots |
| Constellation | A grouping of portfolio properties that share a niche or business category. | Digital Karma |
| Content Freshness | How recently a page's content was meaningfully updated. | Content & Authority |
| Crawl Budget | The number of pages a search engine is willing to crawl on a site within a given period. | Technical SEO |
| Crawler | An automated program that requests and reads pages on the web. | AI & Bots |
| CTR (Click-Through Rate) | The percentage of impressions that resulted in a click. | SEO Metrics |
| Digital Karma (DK) Score | A composite score (0-100), currently version 6.1, measuring a site's AI readiness, completeness, connectivity, and integrity. An evolving, unvalidated protocol, not a proven predictor. | Digital Karma |
| Digital Karma Federation | The interconnected network of Keep-tier properties that share structured data and validation standards. | Digital Karma |
| DK Validator | The tool that checks a domain's live AI files and computes its Digital Karma Score on demand. | Digital Karma |
| Domain Authority | A third-party score estimating how likely a domain is to rank in search results. | SEO Metrics |
| E-E-A-T | Experience, Expertise, Authoritativeness, and Trustworthiness -- Google's framework for judging content quality. | Content & Authority |
| Entity Clarity | How clearly a domain's topical identity reads to search engines and AI systems. | Content & Authority |
| Google Search Console | Google's free tool for monitoring a site's search performance, indexing status, and technical issues. | Analytics |
| Google-Extended | A robots.txt token that controls whether Google can use a site's content to train Gemini and Vertex AI models. | AI & Bots |
| GPTBot | OpenAI's web crawler, used to gather training and browsing data for its models. | AI & Bots |
| Impressions | The number of times your site appears in search results, whether or not it was clicked. | SEO Metrics |
| JSON Feed | A structured JSON file published at a predictable URL for machines to fetch and parse. | Digital Karma |
| Lead Generation | Capturing visitor contact information or inquiries to sell or convert later, often to a third-party buyer. | Monetization |
| LLM.txt | A plain-text file at a site's root that helps AI systems understand the site's purpose, content, and endpoints. | Digital Karma |
| Manifest | The /ai/manifest.json file that declares a site's AI identity, ownership, endpoints, and metadata. | Digital Karma |
| meta-externalagent | Meta's (Facebook and Instagram's parent company) web crawler, used to train its AI models and improve its products. | AI & Bots |
| OAI-SearchBot | OpenAI's crawler that powers real-time search and browsing results inside ChatGPT, distinct from GPTBot's training-data collection. | AI & Bots |
| PerplexityBot | Perplexity AI's web crawler, used to index pages for its answer engine. | AI & Bots |
| Proof Module | A small display component that shows real DatasetSEO data on another portfolio site. | Digital Karma |
| Robots.txt | A root-level text file that tells crawlers which parts of a site they may or may not access. | Technical SEO |
| Schema Markup | JSON-LD or microdata that implements the schema.org vocabulary on a page. | Technical SEO |
| Score Band | The letter grade and label a Digital Karma Score falls into (Excellent, Strong, Improving, Needs Rebuild). | Digital Karma |
| SEO Data Feed | A structured, ongoing feed of SEO data delivered for licensing or integration, rather than a one-time dataset export. | Datasets |
| SEO Dataset | A structured dataset of search demand, ranking, or SERP data built for analysis and research, not a live rank-tracking dashboard. | Datasets |
| Server Log Analysis | Reviewing raw web server logs to see exactly which requests -- including bot requests -- hit a site. | Analytics |
| Site Valuation | An estimate of a website's sale price, commonly modeled as a multiple of monthly revenue. | Monetization |
| Sitemap | An XML file listing a site's indexable URLs so search engines can discover and crawl them efficiently. | Technical SEO |
| Structured Data | Markup that helps search engines and AI systems understand your content and entities. | Technical SEO |
| Topical Authority | The depth and consistency of a site's coverage within a specific subject area. | Content & Authority |
| Trend Score | A directional indicator (up, flat, or down) showing whether a metric is improving over the recent period. | Analytics |
| YouBot | You.com's web crawler, used to index pages for its AI-powered search engine. | AI & Bots |